Vivek Bapat

Vivek Bapat
Vivek Bapat
Senior VP, Global Head of Marketing and Communications Strategy
SAP

Vivek is a senior executive with more than 25 years of expertise in strategic positioning, investor and customer communication, and go-to-market execution. He is an alumni of Harvard Business School. His experience spans early stage private or venture backed start-ups, mid-size to mature global companies, and intraprenuerial businesses within large enterprises.

Vivek combines a proven business and technology background with a deep understanding of product management, marketing, sales, and competition to create a unique strategic agenda and points of view that help differentiate, position, and communicate offerings in a way that customers want to buy.

In addition to keynoting and speaking at numerous international conferences over his career, Vivek writes on topics of personal growth, organizational effectiveness and leadership. His work has been appeared in prominent publications including Harvard Business School, Entrepreneur, Forbes, World Economic Forum, MIT Technology Review, Financial Times, and The Pittsburgh Post-Gazette. He is the co-author of 2 books – “The Pursuit of the Perfect Plant”, and “Call Center Simulation and Modeling”, and publisher of The Digitalist – an SAP Thought Leadership Magazine. He was recently featured in the bestselling book on Leadership, Future Strong.

He is a contributor to 13 US and Global Patents in the supply chain and manufacturing space.